Five Tips for Creating a Phenomenal Newsletter

Five Tips for Creating a Phenomenal Newsletter to read and share but also urges them to act in a manner that generates sales. This goes beyond the basic, and frankly overused, taglines such as â€Å"I have a gift for you,† or â€Å"Buy my book for a free gift.† This type of marketing push is vague and lacks the creativity you possess as a writer, so here are five stress-free ways to give your newsletter that coveted edge. 1 Use the subject line to offer a specific value. Since newsletters 2 Lead with your most important information. Pre-sales, book signings, product launches- put whatever is most important to you at the top. Think like a newspaper writer. Lead with the headline. Everything above the fold of the newspaper (or in this case the vertical scroll of your device’s screen) equals the information the audience is most likely to see and digest. 3 Design graphics that tell the tale at a glance. People are busy and don’t always have time to read thoroughly. Use graphics to convey your message quickly. Ensure the content is shareable and eye-catching. Consider creating infographics that outline the flow of your series or the love quadrangles in your book. Reuse them on your website and social media to reinforce your brand. 4 Give the audience a call to action. open the email, give them something to do. This is where you can say, â€Å"buy my book† or â€Å"go to my website.† Or maybe, the call to action isn’t about your product. Maybe you just want to do something fun with your audience like have them join you for a Facebook live or encourage them to live tweet the latest episode of The Bachelor. Give every newsletter a call to action to keep your audience engaged and to build their trust in your brand. 5 Integrate your e-newsletter with your social media. can arrive at your Instagram with a single click. Take advantage of this if you’re not already doing so. Then each time you get a new follower on social media, send them a link to your website with a thank you note and an opportunity to get something free if they share your content with others. something of value in exchange for their email . . . and their loyalty. Experiment with what works, but always strive to find new ways to make your newsletter more effective.